Digital innovation
company that
creates progress
The Blue Economy takes the Circular Economy and goes one step further. Both are about radical resource productivity, zero waste, and sustainability.
However, the Blue Economy goes further to strengthen competitiveness by lowering costs and pursuing a more effective economy of scale.
Design Sprint
The Brief
Design Process
COVID -19 Pandemic

Remote Workspace
*Constraints
Research
Findings
The movement lacks a сlear definition of what is the Blue Economy in terms of practical implementation.
Desk Research
Research Methods
Market Research
Expert Interviews
“Look at the reality around us. We should start with: what we eat, what we drink, how we sleep, how we have our little nest with our family, how we manage precious moments together.

Transformation is not a big decision by big organizations like the UN.
It is small steps that everyone does.”
Maria, 24, Student
How might we empower
the decision-maker in an SME or government
to know how to approach the Blue
Economy and where to start next Monday?
Ideating
Problem

Statement
1. Either want to implement a new CSR/sustainability project to achieve strategic objectives, or have been told to do it and now go on the internet and search: how to.....
Solution
The Blue Economy enables business to operate profitably, without the costs of addressing the environment.
The Experience

Map
Increasing productivity by turning blue. This organization increased revenue by creating a new way of ideating around product launch.
2. Download for free the first few steps with instructions on how to run the first part
4. If any questions, or want further facilitation, hire a Certified Coach (by us) to facilitate further steps or work with his/her team
3. Invite them for a free LDJ (Lightning Decision Jam) type of workshop
6. Participating in an exponential growth of interest and advocating the Toolkit
5. Buy the full Toolkit that includes the base Toolkit but also join a community, 5 x 1:1 coaching sessions, and 1 year of facilitated monthly community calls
The Four
Step Sketch
IN 1 YEAR
Background
Final Result
Benjamin Dehant, Designer
and Workshopper
Submitted by:
“I would like to create a workshop or series of workshops around the concept of the Blue Economy. The idea is to help companies, from start-ups and SME to Corporates, to discover new opportunities through the prism of the Blue Economy.”
  • Local governments interested in Blue Economy / Sustainability / Circular Economy
  • Open Innovation Challenges Organizers
  • Facilitator who believes in the circular economy and want to sell their facilitation services to Corporate social responsibility department at a corporate
  • Open Innovation Challenges Organizers
  • Governments which want to create programs for blue economy / sustainability / circular economy
  • Maritime tourism on The Caribbean
  • People who care and are sensitive to these topics - environmentalists, eco activists and entrepreneurs; spiritual activists; facilitators
  • Activists in Cities who want to reduce waste by engaging with business owners
  • NGOs preserving the oceans
Audience
IN UTOPIA
IN 5 YEARS
IN 6 MONTHS
IN 30 DAYS
IN 7 DAYS
Have an initial prototype that is easy-to-use and its value crystal clear
Testing and feedback with multiple companies and governments - small, midsize and big; it works for all
More popular than Design Sprints
It’s a framework that is used globally by governments, companies, educational institutes, SME’s
We have helped at least 5 companies to turn their business model into a circular business model
Audiences are excited about it and sharing it
Long-term
Goals
Made on
Tilda