The Product
Analysis Objective Definition
Our Objective Definition:
The main objective is to conduct a brand analysis on Pick Street's competitors. We are looking to understand how our brand's positioning compares to others in this market. We want to identify areas our brand can differentiate itself and we are aiming to improve our brand's overall perception and appeal in this market.
Our Scope Definition:
Specific aspects of our competitors' brands that we want to analyse.
  • Their visual identity (logo, colours, typography)
  • Their messaging and tone of voice
  • Target audience
  • Brand values and personality
  • Market positioning
  • Overall brand perception.
Align with Business Goals:
  • We need to ensure that the objectives of this brand analysis align with broader business goals and objectives. 



We need to consider how the insights gathered from this analysis will contribute towards strategic decision-making and the overall success of Pick Street.
Steps to gather Data from Competitors' Websites
Objective
Collect information on the competitors' UX, design elements, and branding strategies by examining their Websites, Backends and Mobile Apps.

Questions We Should Answer

  • How do competitors present their brand visually?
  • What messaging strategies do they use to communicate with their audience?
  • How do they position themselves in the market?
  • What are their unique selling propositions (USPs)?
  • How do customers perceive competitors' brands in relation to ours?
  1. Visit each competitor's website (Dashboards, Desktop and Mobile) and explore pages.
  2. Visit each competitor's mobile apps and explore pages.
  3. Repeat for every Geo listed in the Stakeholder Resources section and identify specific changes.
  4. As you evaluate, consider how elements contribute to the overall experience and whether they align with our brand's goals and target audience.
Shared Steps
UXUI Steps
  1. Take note of the UI elements used, such as colour schemes, typography, imagery, and layout.
  2. Analyse the usability and navigation of the website. Note any user-friendly features or areas for improvement.
  3. Pay attention to the overall user experience and visual appeal of the website.
  4. Analyse the usability and navigation of the website. Note any user-friendly features or areas for improvement including contrast checks and colour blindness.
  5. Pay attention to the overall user experience and visual appeal of the website.
  6. You can register and capture the registration process in emails you receive. (Use temp Email Generators)
  7. Share Registration Info with UI so they log in and continue their steps.
  8. Login to the backend (Once UX gives you access) and Analyse the usability and navigation of the Backend. Please make sure to note any user-friendly features or areas for improvement.
  9. Gather User feedback from review sites.
Design Steps
  1. Take note of the brand elements used, such as logo, color schemes, typography, imagery.
  2. Document any unique branding strategies, messaging used Values, Tone of voice, Main Taglines, Key messages / Slogans, Brand story?
  3. Locate Brand Guidelines (Where possible)
  4. Collect information on your competitors' UX, design elements, and branding strategies by examining their mobile apps.
  5. Visit each competitor's social media profiles, such as Facebook, Twitter, Instagram, LinkedIn, Discord and whatever social channels they have and gather a few posts and imagery (min of 2 individual posts for Insta, Twitter and Facebook).
  6. Observe the design elements used in their profile pictures, cover photos, and posts.
  7. Take note of the color schemes, typography, imagery, and overall visual style used in their social media content.
  8. Analyse the engagement and interaction on their posts. Note any successful content strategies or areas for improvement.
  9. Document any unique branding strategies or messaging used in their social media presence.
competitors
nerdytips.com
Branding:
Brand Mood Board:
competitors
Content:
Brand Story:
Ahrefs data:
competitors
Website Desktop Mood Board
/HOME
/BET OF THE DAY
/ALL MATCHES
/PROGRESS
/HIT&WIN
/HOW TO
/BLOG
/LOG IN
/REGISTER
Socials Moodboard
Website Mobile Mood Board
Website Desktop Mood Board
Website Mobile Mood Board
Dashboard Desktop Mood Board
Dashboard Mobile Mood Board
App Mood Board
wEBSITE UX
Website User Journey
APP UX
Dashboard UX
Website UX Insigts
Dashboard UX Insigts
App UX Insights
Website / Dashboard / App User Reviews
SWOT Analysis
Sketches
Journey Map
Freemium VS Premium Feature list / Freemium VS Premium Features Mapping w Extra Features
Low Fidelity
Navigation
Homepage
Pick of the week:
Weekly predictions:
Stats Pop Up:
Fixtures:
Markets:
Subscription:
Mid Fidelity
Mobile Navigation:
Mobile Top Nav:
Mobile - Menu Open:
Bottom Bar:
Dashboard:
Stats Pop Up:
All Fixture:
Upgrade Plan Page:
Blog Section:
SportBook:
Settings:
Onboarding:
Home:
High-fidelity wireframes
Desktop:
Mobile:
ABOUT OUR TOOL
Audience and Geo
Audience - User Personas
Our Competitors
Made on
Tilda